What’s it all about then?

I never really liked the title ‘nutrition advisor’. It always sounded like some kind of wishy washy description used to describe a fairly unreliable source of knowledge. A title which lumps you into the same class as all the other questionable nutrition ‘gurus’ out there – and there’s a lot of them, which is probably most of the problem. Either way, the title doesn’t have the same recognition or positive associations it once had. The terms ‘nutritionist’, ‘diet coach’ and ‘dietician’ also instigate mixed reactions these days, so I’m really never sure what to call myself or the best way to explain what my job involves.


But in reality, I suppose, that’s what I do. I advise. I can’t always be definitive but I can make pretty accurate, knowledgeable assumptions. Believe me, my job would be a million times easier if it was a series of ‘tell and do’ situations, ‘black or white’ scenarios but hey, health and wellbeing is just not that straightforward. Everybody is different and it is difficult to get good long term results without working with people on an individual basis. The majority of my clients need ongoing advice and support, regular updates and diet modifications if they are to keep moving forwards to combat both internal or external factors which can cause plateaus.


So how do I work? Well, I practice under the umbrella of Mac-Nutrition University – led by evidence-based theory and research. In other words, I use both science-backed study coupled with real life experience to get the best out of my clients. After consultation, I set out an initial plan based on the goals and lifestyle of the client, but it’s the follow up – the check ins, the support, the contact – which keeps the results coming. It’s helping with the adherence, the consistency – those ‘trickier bits’ – which is where the work becomes harder. It’s making the adjustments, altering the strategy and moreover, persuading and motivating the client, that change is coming. Of course, it’s also about the relationship we build – the trust and the honesty – which allow us to trial different protocols until we find the successful one(s). And with that, we always find a way.


It’s all too common to witness people start a diet or change their eating habits and make progress in the initial stages but then soon, they run into difficulty. Is this due to an inherent flaw within their approach, is it an adherence issue through lack of trying or is it that the body adapts and they need to re-think their strategy? Sometimes it’s one, sometimes it’s a combination of all three. My job is to help you avoid these possible pitfalls.


However, with a new goal in place, we all need to start somewhere. Some people are total beginners and are somewhat anxious about seeking a new, healthier lifestyle. My Balance247 plan is perfect for this type of person – it’s an initial plan which is flexible and offers variety to help get started on the road to fat loss, increased energy levels and improved health in general. It’s that starting point for those who desire a change of lifestyle and want better health for the long term – nothing extreme. As implied in the title, balance and moderation is at the core of this concept. It helps to educate and instil mindfulness when eating and could completely change your perception of food for the better. Through this, you learn simply how to eat ‘well’ ensuring you feel better inside and out.


If you think this could be what you need to get going and want to find out more, have a look on the site, and of course, feel free to drop me a message if you have any questions.